In 2010, when AG Gregoroff was hiking in his hometown of San Diego, the thong on one of his flip-flops tore. Still far from camp, he was forced to lace paracord through the top, weaving it between his toes, but the rough material left his toes cut up and bloody. An idea was sparked, and he started to look for an indestructible pair of flip-flops to wear hiking, Hunting, to the beach, and off the Jiu-Jitsu mats.

A military contractor at the time, AG left for Japan shortly thereafter. Once there, he visited some of the leather crafters of the Okinawa jungle, where he had heard tales of their legendary craftsmanship. He visited the bamboo hut of a master artisan that specialized in leather footwear. AG brought him some of his designs, and together they created a pair of ultra-durable flip-flops.

Years of trial and error passed, and AG was able to duplicate, then surpass, the quality of that first pair of flip-flops created so many years earlier in the jungle. 

AG's intention was to never make flip-flops for anybody else. However, it was impossible to ignore the constant requests for custom pairs from his Jiu-Jitsu teammates. Thus, he was forced to quit his job to create the Toehold brand. AG and his team have since perfected their process, and have been producing custom, high-end flip-flops for customers all over the world ever since. 

Today, Toehold® is owned and operated by AG Gregoroff. Under his leadership, Toehold® manufactures flip-flops that are hand-crafted with ethically sourced leathers, unparalled in uniqueness and durability. Their promise is to incorporate the highest quality materials into truly dope products that will last for years to come.