— Joe Rogan

"They are the best flip flops I've ever had. They are dope. You can't even pull them apart. They are really, really well made!"

Collection list

Flip Flops

Wallets/Key Fobs

Gear

Ready to Ship

— Gordon Ryan

"Once you get them broken in, Toehold® has the best designed, the most comfortable, and by far the most robust set of flip flops I've ever experienced. Great flip flops and even greater group of guys" 

Toehold®

In the glittering heart of Las Vegas, among the neon lights and endless entertainment, there exists a small but fiercely passionate company: Toehold. Founded by AG Gregoroff, Toehold had an audacious goal: to create the strongest, most luxurious, high-quality flip flops in the world. While the rest of the industry churned out cheap, disposable footwear, Toehold aimed for excellence, no matter the cost.


AG believed that there was a market for people who appreciated the artistry and durability of well-made products. Toehold flip flops are handcrafted from the finest materials: American-made vegetable tanned full grain cow hide, ethically sourced exotic leathers, and sustainably harvested rubber. Each pair is a testament to meticulous craftsmanship, made by skilled artisans in their Las Vegas workshop.


However, the journey was far from easy. As global markets continued to push those inexpensive, mass-produced flip flops, Toehold struggled to compete. Their production costs were high, and convincing customers to invest in high-end, American made flip flops was a daunting task. They faced ridicule and skepticism from many who couldn’t understand why anyone would pay such a premium for a simple pair of flip flops.


Their persistence began to pay off. Word began to spread about the unparalleled comfort and longevity of Toehold flip flops. Hardworking Americans, celebrities, and athletes began to take notice. Soon, Toehold flip flops became a symbol of status and sustainability. Customers who had once doubted this concept now praised the investment, experiencing firsthand the difference in quality.


As the years go by, Toehold continues to grew, but they never compromise on their values. They produce their flip flops with the same attention to detail and commitment to excellence. In a world obsessed with cheap and fast, Toehold proves that there is always a place for timeless luxury and integrity.


AG’s dream has become a reality. Toehold flip flops are not just the most exclusive, and durable on the planet—they are the best. And in the city of Las Vegas, amidst the glitz and glamour, Toehold shines as a beacon of uncompromising quality.

— Jean Jacques Machado

"The best flip flops ever, no matter where I go in the world I always have mine with me"

World Record Holder

We are thrilled to recognize Toehold flip flops for achieving the World Record Institution title for:

-Most Expensive Leather Flip Flops Ever Sold-

Toehold flip flops accomplished this remarkable feat by selling a pair of ultra rare, Himalayan Crocodile luxury leather flip flops, priced at $5,000. This record-setting transaction took place on January 4th 2024, showcasing the unparalleled craftsmanship and exclusivity that define these extraordinary footwear pieces.

— Eddie Bravo

“Most comfortable and durable flip flops ever, I wear them almost everyday, almost everywhere” 

Ethically Sourced Leathers

Initially, when we encountered the concept of incorporating African leathers into our products, we instinctively dismissed the notion. The idea of using animal hides from Africa seemed controversial and potentially unethical. However, our perspective began to shift after we received detailed documentation from the government. This documentation emphasized the significant role these practices play in the conservation of African wildlife, compelling us to take a closer look.

Delving deeper into the matter, we discovered a sustainable and ethical process behind the sourcing of these leathers. When an animal dies naturally, Game Wardens, who are tasked with wildlife protection, swiftly respond to the scene. Their timely intervention allows the meat from the deceased animal to be salvaged and distributed to local villagers, ensuring that no part of the animal goes to waste and providing much-needed sustenance to the community. 

Simultaneously, the animal's hide is handed over to a government-controlled tannery. This tannery operates under strict regulations and oversight, ensuring that every hide is meticulously tracked and monitored throughout the tanning process. This level of control and transparency reassures us of the ethical integrity of using these leathers.

Furthermore, the proceeds from the sale of our products, which include these ethically sourced leathers, are instrumental in supporting the salaries of the Game Wardens. These funds also bolster anti-poaching initiatives, contributing to the broader effort of wildlife conservation. By choosing to use these leathers, we are not only creating high-quality products but also playing a part in a larger, ethically responsible mission to protect and preserve African wildlife.

— Tim Kennedy

"Toughest, most durable shit I've ever had on my feet...and I have had some wild shit on my feet!"

Our Story

In 2010, when AG Gregoroff was hiking in his hometown of San Diego, the thong on one of his flip-flops tore. Still far from camp, he was forced to lace paracord through the top, weaving it between his toes, but the rough material left his toes cut up and bloody. An idea was sparked, and he started to look for an indestructible pair of flip-flops to wear hiking, Hunting, to the beach, and off the Jiu-Jitsu mats.

A military contractor at the time, AG left for Japan shortly thereafter. Once there, he visited some of the leather crafters of the Okinawa jungle, where he had heard tales of their legendary craftsmanship. He visited the bamboo hut of a master artisan that specialized in leather footwear. AG brought him some of his designs, and together they created a pair of ultra-durable flip-flops.

Years of trial and error passed, and AG was able to duplicate, then surpass, the quality of that first pair of flip-flops created so many years earlier in the jungle. 

AG's intention was to never make flip-flops for anybody else. However, it was impossible to ignore the constant requests for custom pairs from his Jiu-Jitsu teammates. Thus, he was forced to quit his job to create the Toehold brand. AG and his team have since perfected their process, and have been producing custom, high-end flip-flops for customers all over the world ever since. 

Today, Toehold® is owned and operated by AG Gregoroff, Dan Hart, Andy Stumpf, and Gordon Ryan. Under their leadership, Toehold® manufactures flip-flops that are hand-crafted with ethically sourced leathers, unparalled in quality and durability. Their promise is to incorporate the highest quality materials into truly dope products that will last for years to come. 

— Cameron Hanes

"Love them! Felt great since day one"

— Henry Akins

"The best flip flops I've ever owned, there's nothing that come close to the quality and durability"

— Coach Casey Halstead

"When you wear flip flops everyday like I do, there is no other choice. Toehold 100% of the time, all the time."  

— Andy Stumpf

"Meh"

— Derek Wolfe

"These flip flops are bad ass, tough and comfortable. Never need to buy another pair of flip flops again!"