“Toehold®, You are making America Great!”
-President Donald Trump
“They are the best flip-flops I’ve ever had. They are dope. You can’t even pull them apart. They are really, really well made!”
-Joe Rogan
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In 2010, while hiking the rugged backcountry of San Diego, AG Gregoroff experienced a moment that would unknowingly set the foundation for a global brand. When the strap of his flip-flop tore mid-hike, he was forced to improvise with paracord, weaving it through the sole to reach basecamp. The solution worked—but at a cost. His feet were cut, bruised, and bleeding. That moment sparked a question that would become his mission: Why isn’t there a flip-flop built to endure the demands of real life?
As a military contractor stationed in Japan shortly thereafter, AG journeyed into the jungles of Okinawa to seek out the master leather crafters he had heard about. Deep in the bamboo forests, he collaborated with an artisan to build his first pair of rugged, leather flip-flops—designed to withstand both nature and time. It was the beginning of something far greater than he imagined.
What followed was a decade of relentless refinement. AG returned to the U.S. and spent years mastering his craft—experimenting with design, sourcing the highest-quality American leathers, and engineering flip-flops that combined luxury, durability, and timeless design. Though initially intended for personal use, word spread quickly. His Jiu-Jitsu teammates, military peers, and adventurers from around the world began requesting custom pairs. The demand became undeniable.
That was the moment Toehold® was born.
Today, Toehold® is proudly owned and operated by AG Gregoroff, and Dan Hart. Together, they’ve built the world’s leading flip-flop brand—one that holds world records, outfits elite athletes, and redefines what it means to be Made in America. Every pair is handcrafted using ethically sourced, full-grain American leather and built to perform in the harshest environments—from mountaintops to desert valleys.
But Toehold® is more than a product. It’s a standard. A relentless pursuit of excellence. A commitment to craftsmanship in a world of shortcuts. And a promise that true quality doesn’t just last—it gets better with time.
Welcome to the pinnacle of flip-flop design.
Welcome to Toehold®.
Ethically Sourced Leathers
We initially rejected the idea of using African leathers in our products. However, after learning about the role that exotic leathers play in conservation efforts, we changed our approach.
Our research revealed a thorough and ethical process. When an animal perishes, game wardens respond to harvest its remains accordingly. They distribute the meat to local villagers and turn the hide over to government officials. Those officials tag the hide and send it to a government-regulated tannery, while tracking it to ensure compliance with ethical and conservation standards. Toehold follows strict CITES laws that regulate the trade of endangered species and products.
By choosing our products, you’re doing more than investing in unmatched craftsmanship. Your purchase helps fund game warden wages, supports anti-poaching initiatives, and protects these exotic animals and their habitats for generations to come.
Do your part by ordering a pair of flip flops today.
"The best flip flops ever, no matter where I go in the world I always have mine with me"
— Jean Jacques Machado
"Once you get them broken in, Toehold® has the best designed, the most comfortable, and by far the most robust set of flip flops I've ever experienced. Great flip flops and even greater group of guys"
— Gordon Ryan
“Most comfortable and durable flip flops ever, I wear them almost every day, almost everywhere”
— Eddie Bravo
"When you wear flip flops every day like I do, there is no other choice. Toehold 100% of the time, all the time."
— Coach Casey Halstead
"These flip flops are bad ass, tough and comfortable. Never need to buy another pair of flip flops again!"
— Derek Wolfe
"Love them! Felt great since day one"
— Cameron Hanes
"Meh"
— Andy Stumpf
