World Record Holder

— Joe Rogan

  • Made in the USA


Forget everything you thought you knew about flip flops.

We do things differently at Toehold®. Our flip flops are the strongest on earth, handmade out of the most expensive American leathers. We ethically source exotic leathers so rare, most people have never even seen them before. They’re tough, they’re durable, they mold to your feet, and they just get better with time.

We don’t make flip flops for just anyone. Toeholds are made for people that need flip flops for hiking, hunting, fighting, fishing, shooting and everything in-between. If you're ready for the best pair of flip flops you'll ever own, order a pair today.

— Gordon Ryan

Flip Flops




— Jean Jacques Machado

— Eddie Bravo

Ethically Sourced Leathers

— Tim Kennedy

Our Story

In 2010, when AG Gregoroff was hiking in his hometown of San Diego, the thong on one of his flip-flops tore. Still far from camp, he was forced to lace paracord through the top, weaving it between his toes, but the rough material left his toes cut up and bloody. An idea was sparked, and he started to look for an indestructible pair of flip-flops to wear hiking, Hunting, to the beach, and off the Jiu-Jitsu mats.

A military contractor at the time, AG left for Japan shortly thereafter. Once there, he visited some of the leather crafters of the Okinawa jungle, where he had heard tales of their legendary craftsmanship. He visited the bamboo hut of a master artisan that specialized in leather footwear. AG brought him some of his designs, and together they created a pair of ultra-durable flip-flops.

Years of trial and error passed, and AG was able to duplicate, then surpass, the quality of that first pair of flip-flops created so many years earlier in the jungle. 

AG's intention was to never make flip-flops for anybody else. However, it was impossible to ignore the constant requests for custom pairs from his Jiu-Jitsu teammates. Thus, he was forced to quit his job to create the Toehold brand. AG and his team have since perfected their process, and have been producing custom, high-end flip-flops for customers all over the world ever since. 

Today, Toehold® is owned and operated by AG Gregoroff. Under his leadership, Toehold® manufactures flip-flops that are hand-crafted with ethically sourced leathers, unparalled in uniqueness and durability. Their promise is to incorporate the highest quality materials into truly dope products that will last for years to come. 

— Cameron Hanes

— Henry Akins

— Coach Casey Halstead

— Andy Stumpf

— Derek Wolfe